At the turn of the century in Alabama, cotton was king, but football was a close second. For Benjamin Russell, growing up in Alexander City, Alabama was tough. After a fire in 1902 that destroyed most of Alex City, Russell rallied to build a hospital, hotel, laundry, grocery store, bakery, and telephone operation. The town helped shape the brand's legacy and commitment to community, sports, and overcoming adversity. Russell Athletic was born on the playing fields of America. Today, Russell Athletic embodies Benjamin Russell's spirit by working with communities and supporting teams, whether that team be at home, school, or work. We deliver incredible value to our consumer's by making quality athletic apparel with technical features and benefits for optimum performance.